Partnership
Kia’s Movement Meets FIFA’s Passion
Beyond the pitch, it connects generations and cultures and moments. Within this journey shaped by FIFA, Kia moves forward as a long-term partner— nurturing both the present and future of the game, guided by our brand slogan, “Movement that inspires.”
FIFA has created the world’s most powerful stage, bringing people together through football. Across borders and languages, football has become a global culture — deeply embedded in everyday life around the world.
This global influence closely aligns with Kia’s values: connecting people and the world through movement. Through its partnership with FIFA, Kia continues to create meaningful moments that inspire connection and engagement.
Since 2010, as an official FIFA partner, Kia has stood alongside the passion of football fans around the world. To help this global celebration reach more people, Kia has supported tournament operations and mobility in efficient and responsible ways. Building on this experience, Kia continues to work with FIFA to help shape the future of sustainable mobility.
Inspiring Moments, Driven
by Kia
Across FIFA’s international tournaments, Kia has served as the official mobility partner, ensuring seamless movement for players and officials. Even behind the scenes, Kia keeps the game moving—supporting the moments that shape football on the world’s biggest stage.
Kia continues to support FIFA’s diverse football stages—from youth and women’s tournaments to futsal and the eWorld Cup—where the future of the game takes shape. Through this commitment, football becomes a platform for inclusion, reinforcing the value of a sport that is open to all.
Kia engages with fans beyond the stadium, sharing the joy of football as part of everyday life.
The FIFA Fan Festival is a celebratory space where fans come together beyond the stadium. At the festival, Kia offers mobility-focused experiences that bring the excitement and culture of football to life.
Kia’s brand booth is a space for meaningful interaction with fans—where the future of mobility comes to life. Through its EV lineup, Kia clearly expresses its identity as an electrified brand and its vision for sustainable mobility.
Beyond individual tournaments, Kia has partnered with numerous international football competitions organized by FIFA. The FIFA World Cup 2026™ marks another meaningful milestone in this journey, continuing a long-standing partnership built on shared values.
The Official Match Ball Carriers (OMBC) are children who dream of becoming future football stars. As they walk onto the pitch alongside the players and hand the official match ball to the referee, football's next chapter and inspiration begin in their hands.
Learn more
Through football, Kia connects with fans around the world, sharing emotion and inspiration.
Believing in the true power of inspiration that sport delivers, Kia moves forward—toward sustainability and innovation.
Beyond the game, Kia brings greater possibilities and lasting value to the world.
