The mindset shared by everyone at Kia
Management Philosophy
Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on
Unlimited sense of responsibility
Realization of possibilities
Respect for mankind
A business management philosophy outlines a company's reason for being while serving as a fundamental guideline that shapes the mindset and behavior of employees. The following three key phrases sum up Kia’s management philosophy: full accountability, realizing potential, and practicing humanity. These key values are encapsulated in a single mantra: 'Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on.
Core Values
The core values comprise the code of conduct for employees and the organization at large.
They also represent the corporate culture we strive for and the promise we make to ourselves and stakeholders.
We become one by sharing the same values and applying them consistently in our decision making processes.
Kia Motors will tackle challenges head on through mutual cooperation and respect while fulfilling our pledgesand embracing talent and diversity to build a distinct corporate culture.
The Simplicity of the Straight Line
Kia has introduced a contemporary new look under the direction of world-class automotive designer, Peter Schreyer. You may be familiar with his work, including the Audi TT and Volkswagen New Beetle. According to Schreyer, ''Design gives a soul to the product and reaches the hearts of the people''. As Chief of Design, Schreyer has developed a distinctly new, more contemporary look that is unlike anything you have ever seen from Kia.

Design is the key to Kia's new philosophy. ''Kia is a brand underpinned by quality and reliability. Now on top of that comes this emotional element of distinct design'', says Schreyer.
Peter Schreyer - Design Track Record
The simplicity of straight lines are one of the core factors of Kia's design philosophy.
Straight lines represent clarity, precision, and distinction, all of which are fully reflected in the attitude and process by which Kia works on design and, ultimately, substantiates into final deliverable.
Kia's design focuses on attaining long term loyalty from customers with non-complex, simplistic structures, delicate details of interior and exterior, and unique experiences that can hardly be found in any other car.