Future Brand Vision

Boundless for All

Limitless mobility experience for everyone

Kia believes everyone should have the opportunity to enjoy the infinite value that future mobility will bring

KIA Peterpan manifesto video

Mobility - ACE

4 Areas of focus in delivering Kia's vision to customers



Enabling urban and suburban mobility, Kia launched ‘WiBLE’ car-sharing service in 2017. WiBLE – a portmanteau of ‘Widely Accessible’ -aims to increase easier access to mobility. Currently of fered in Korea, WiBLE will be launched in major cities in Europe.



Kia is striving to provide customers with convenient and safe mobility through autonomous driving. Kia plans to commercialize Level 4 autonomous driving technology, with ‘Smart City’ autonomous vehicle testing due to commence in 2021.



Connected cars are the key to enhancing and enriching customers’ mobility experience. We are working closely with academics and communities across the globe, as well as various industries, including IT, telecommunications, components, and materials. Connected cars will cross over products and regions, which will enable customers to have seamless experiences, allowing them to connect their cars with their smart homes, offices, and cities.


Эко / Электро

Another key area is providing consumers with a variety of effcient, sustainable mobility options. As part of our efforts to serve the consumers with the best technology, Kia currently has its own technology on all Eco/Electric cars (HEV,EV,PHEV,FCEV). On the battery EV front, together with our sister company, Hyundai Motor, Kia will sit among the top three battery EV manufacturers in the world.