Overview
The Kia Cerato, and now the new Cerato hatch (5-door), has been re-created from the ground up. Kia’s designers and engineers focused on four key concepts while developing the Cerato: innovative style, driving pleasure, product value and new technology. In particular, styled under the direction of Kia’s Chief Design Officer, Peter Schreyer, the Cerato and the new Cerato hatch embody Kia’s new design philosophy in its most complete form so far. The Cerato is a simple corporate statement to the motoring world that Kia is a brand underpinned by quality and reliability. As such we are pleased to introduce the Cerato 5-door hatch.
Exterior
The front view of the Cerato features a dominant mesh-type radiator grille with chamfered upper corners sculpted into the voluminous bonnet. The v-shaped line converges at the bumper, diverging through the bonnet, and runs through the A-pillar before culminating in the rear lamps. The accentuated curve that connects the sleek trapezoid-shaped black bezel headlamps to the radiator grille continues as a straight character line on the side surface, while the bold and exciting lower side concave character line adds outstanding beauty and vivacity.
Interior
Catering to different personal tastes, the Cerato offers a distinctive high tech and stylish interior. The new Kia DNA applied to the exterior is equally applied to the interior - from the two-tiered dashboard layout through to the lines of the crash pad, to the finer details such as the metal and chrome finishes on the steering-wheel, inner door handles and TGS knob. The centre fascia has high visibility with symmetrically arranged controls while the steering wheel has an enhanced dynamic 3-spoke inner-metal leather design with remote audio controls offering utmost driving convenience.
Safety
Active and passive safety measures are at the foundation of the Cerato, where chassis, steering, handling and the braking power of front and rear disc brakes combine to offer a wellintegrated safety package. The Cerato’s robust body shell structure delivers real passive safety benefits with increased impact resistance. Significant developments to the body shell include stronger A-pillars, reinforced rear floor members and a central floor tunnel, plus more rigid joints between the dashboard bulkhead and the A-pillars. The Cerato has been constructed with impact resistant crumple zones and reinforced doors as a first line of defence. Further passenger protection comes from active headrests and six airbags - driver and front passenger airbags, two side airbags and two full length curtain airbags - that activate to protect occupants from front, side and rear impacts. In order to maximise driver safety, the Cerato presents a depowered airbag in the driver’s seat.